Artificial intelligence and machine learning in marketing

Defining artificial intelligence

A word of caution

Why AI now?

Natural language processing

Conversation bots

Computer vision

Self-driving cars and robots

Machine learning: A new type of software

Supervised learning

Unsupervised learning

Reinforcement learning

Dimensionality and cardinality

Programmatic advertising and attribution

Personalization with AI

Clearly identified goals

Know your data

Which projects are right for AI and ML?

Buy vs. Build

Determine which data sets are useful

Navigate corporate culture

What humans do better than machines

Integrated cognition is your superpower

Augment yourself

Marketing gets weird - here comes the future

Taking action to begin using AI in marketing